At Big Rapids Digital, we will look at the home addresses of people and then use those to build a custom target audience list for you. This capability is very useful if your goal is to create new lists that aim at marketing to people based on where they live. The type of list we create can also be used to serve all your existing customers that live in a specific area with digital ads.
Serving Ads to People Based on Their Home Address
Until recently, it was only possible to reach people at specific addresses if you use the postal service. You could only use physical mail to get something like coupons to specific neighborhoods.
Things have improved radically!
Big Rapids Digital now offers the service whereby you can use addressable geo-fencing! We set up addressable geo-fencing that enables you to connect digitally with any individual easily and simply. It is amazingly straightforward to use the process! Simply provide us with a file (like a spreadsheet or Google doc) with a list of customer addresses you want to target. We will then use that list and send any digital ads you specify directly to those customers’ devices. We’re able to do this while they’re at home or not!
If you don’t yet have a customer list, that’s not a problem! If you provide us with zip codes, streets, or neighborhoods that you want to target, we can easily create a new customized list based on those. We can then serve your digital ads to every home in those areas. We can also map out your preferred areas by using a combination of our addressable geofencing technology and geo-conquesting advertising.
