Serve Your Ads to Everyone that Has Attended an Event!
Many companies would love to be able to reach out to all attendees of specific events. If you are interested in doing this, the ideal tool for you is Event Geo-Fencing! We will target a specific venue such as arenas or convention centers by leveraging our cutting-edge technology. We then use the data to create a list of all individuals who attended the specific event, and use this as an advertising audience to serve your digital ads to! Although the technology used is similar to that which is deployed for mobile geo-conquesting, it is different in that we’ll build the audience of all people that attend an event as it takes place, rather than creating it over time. These audiences typically convert at much higher rates than normal, providing it is done correctly!
As an example, companies that supply products or services to the medical industry will be able to reach out easily to all medical professionals that have been to a specified convention. We can also capture big concerts’ attendees and use this for example for an ad campaign by music store owners. This technology is also extremely effective for B2B advertising when used to identify all individuals who attend an industry event!